Outrage on Internet - Tempests in tightly shut teapot?

In the beginning, before blogs were popular, before even the internet was popular, an occasional controversy would be discussed in limited forums such as newsgroups. But during 2012 the internet had become a microcosm of online controversies that sparked and caught fire. A single blog post can ricochete around the Internet— breeding more controversies, backlashes whipping against each other, each new entry dragging eyeballs toward it. The most recent example is the famous blog post, ""I Am Adam Lanza's Mother,"

When the backlash against that blog began, Ms Long, who posted the blog article was accused of seizing on SEO for her own personal gain, The controversy got so intense that Long decided to release a joint statement with one of her detractors 

"We would like to release a public statement on the need for a respectful national conversation on mental health. Whatever disagreements we have had, we both believe that the stigma attached to mental illness needs to end. We need to provide affordable, quality mental health care for families. ... Neither of us anticipated the viral response to our posts."

Internet controversies engulf people in a tide, sometimes taking out their awareness to realize what their real argument is about. Then they lose their sensitivity. Some times, people and marketeers on the net are blatant and deliberate in courting negative attention, just to draw in a few more eyeballs and some mind spacePositive attention appears to be pushed to the background when people are bogged down with their own personal issues.